Every year Brake chooses a theme that for Road Safety Week, the theme for 2008 is…
FAMILY SAFETY: STOP. IMAGINE. CHANGE.
Brake and their sponsors of the Week 3M, DHL, KWIKFIT INSURANCE and MASS (Motor Accident Solicitors Society) have chosen to focus on the theme 'Family Safety – STOP. IMAGINE. CHANGE.
In particular, they will be raising awareness of the following 3 key things:
- The vital need for parents to ‘protect the ones they love’. They have released a Brake research report about child car seats, cycling and walking safely, and speed when driving your family.
- The terrible devastation caused by death and injury on roads. Families affected in this way and representing Brake will tell how their lives have been wrecked by death and serious injury.
- The need for drivers and parents to Stop. Imagine. Change. We are asking people to stop and imagine how horrendous it would be to lose a loved one in a road crash, or cause a fatal crash, take a long hard look at their behaviour on roads, and change their behaviour for the better. We can all make a commitment to improve our behaviour, whether that means taking more time to look twice at junctions, or committing to not ever overtaking unless it is totally safe, or simply always holding our children’s hands.